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Building Trust With Content Marketing: The Basics
5 Ways To Build Trust With Content Marketing How to ensure content marketing gets through the online noise. If you stop to consider the fact that there are 347 blog posts created every minute, you...
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9 Things You Need To Know About Data Big and Small
There are many great resources that detail the benefits of Big Data. Danny Brown has certainly written many (here’s just one example), as has Daniel Newman (and here’s an example of his work). I’m as...
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What Is The Relationship Between Influence and Expertise?
In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of...
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The Importance of Customer Experience in Social Media
Did you know that according to a study performed by Maritz and Evolve 24 that more than 70 percent of customer-service complaints made on Twitter go unanswered? That’s right, ignored. Either blatantly...
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Why Facebook Knows Us Better Than We Know Ourselves
I saw the movie Her not too long ago and it left an impression. The whole idea of Joaquin Phoenix falling in love with his computer’s operating system, which turns out to be “someone” who understands...
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The Importance Of Continuity From Marketing To Customer Service
Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their needs with...
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The Top 10 Marketing Trends For 2017 [Infographic]
This article by an old friend of Curatti, Daniel Newman, takes a look at the marketing trends taking shape for 2017, and is a timely installment in our “Great Articles You may have missed” series....
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Is The Internet of Things Driving The Next Industrial Revolution?
The Internet of Things (IoT) has been written about for some time now. But what of the Industrial Internet of Things (IIoT)? Daniel Newman has long evangelized the IoT. And in this article, he further...
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What is More Important? Productivity or Efficiency?
An interesting question from Daniel Newman. And a thought-provoking article. Is Productivity more important than Efficiency? It is another in our “Great Articles You may have missed” series…...
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When Does Personalization Cross The Line From Fuzzy To Creepy?
We all like to feel that we are personally being addressed in marketing efforts aimed at us, right? But at what point does personalization cross the line and simply go too far? Daniel Newman delves...
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